Hall tests are an essential part of qualitative research and are used by many of our marketing clients. Hall tests are best when conducted in a controlled, neutral environment where the reactions of participants can be measured. Many of our hall tests are carried out in central town locations using a hotel's facilities
At Caffeine Market Research we conduct hall tests at venues across the Wales and the Southwest, according to the needs of our client.
Respondents can be recruited in the street or in-store before being taken to the venue to complete a test or interview. Over the course of a day, it’s possible to speak to a great number of respondents and to gather valuable data in the process. This makes hall tests one of the most cost-effective market research methods.