A qualitative data collection method, in-depth interviews offer the opportunity to capture descriptive data about people’s behaviours, attitudes and perceptions. They can be used as a standalone research method or as part of a multi method design, depending on the needs of the research.
We have used depth interviewers to capture perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. In addition, we have carried out depth interviews in sensitive situations or with numerous vulnerable people.
Depth interviews normally last between 45 minutes to an hour in length and respondents are normally given some sort of financial incentive for giving up their time. They are applicable to both consumer and B2B markets.
We operate a full service focus group service where we will manage the project from start to finish. In addition we assist organisations in the recruitment of focus group participants in the South Wales and Bristol areas.
All of the researchers at Caffeine Market Research are trained qualitative interviewers and experienced in utilising specialised qualitative techniques to help uncover new insights from respondents and elicit responses.